* Annual ad spending rates have
averaged 17 percent since 2001
and will still grow 11.6 percent in
2009 despite economic turbulence.
* Television advertising leads
China’s ad spending categories
with 40 percent of total spending,
and online advertising is on the
rise with 9 percent of the total.
* Maximizing media return on
investment requires skillfully
navigating China’s complex media
environment; closely tracking
media costs; and ensuring
transparency in the declaration of
all advertiser-entitled discounts,
volume rebates, and benefits.