Abstract—being the primary development trend in the
high-tech world, the new-media industry based on new
generation of digital technology, network technology, and
information technology is bringing traditional media a huge
and profound change with a strong and unstoppable
momentum. This study analyzed the current developing
situation to China's new-media industry, pointed out problems
in its developing and proposed related suggestions on how the
government to regulate the development of new-media
industry.