The digital content industry is an important direct and indirect contributor to the Australian
economy and society.It contributes directly through employment creation,capital
investment and export earnings.Indirectly,it provides skills and capabilities to traditional
as well as new and emerging industry sectors.
Comparatively little is known about the dynamics and nature of firms in the digital content
industry.A project was established to map the entities,assets and connections forming
the industry.The project involved a quantitative survey(completed by 691 entities)and
qualitative component(three focus groups and more than 30 depth interviews).The
following report presents the findings of that research,and is intended to form part of the
information base to be used by the Strategic Industry Leaders Group in helping develop
the Digital Content Industry Action Agenda.