Assuming all technical issues with BB/Internet providing TV (Web-TV, Cyber-TV, Cable-TV and so on) have been solved and there is no regulation elements, will people adopt these services as on-demand two-way video phone, movie, TV and multi-media in a broad band web environment? If yes, when? And what or who is holding it back?

In terms of technology supporting IPTV, unlike what people imagined, it is not mature enough to support a whole industry such as DRM, On-demand acquisition & calculation, Network Multicast & Broadcast (QoS) and so on. In fact, IPTV is by no means a simple technology. The attempt to purely seek a technical solution is doomed to failure. Multimedia communication entertainment on Internet is actually a kind of consumption mode and moreover the fundamental transformation of Operation Model or Business Model.

While discussing IPTV, its Business Model should be first on the agenda which may include an in-depth analysis of the consumption behavior and the status quo of networking data movie, TV and media, the exploration of all existing cases and rules like IPTV Business Model, Operation Model, and Profit Model, and the study on IPTV value chain and industry, covering TCO of the entire industry and operators.

This article describes the business operation essentials, rules and their influence on Operation Model, analyses of the management, operation and profit making in an effort to provide a reference to the prevailing global IPTV construction.