Indian society is a melting pot of diverse traditions,customs,languages
and dialects.Strong domestic consumption,increasing service demand
and a steadily rising industrial output have been major drivers behind
India’s fast paced growth over the past decade.However,regional diver-
sity,unequal income distribution,inadequate infrastructure,and multiple
state-level jurisdictions add up to make India a complex landscape for
doing business.Thus,Market Intelligence(MI)practitioners in India are
required to familiarize themselves with these challenges in order to deal
with them in a more effective manner.
This Global Intelligence Alliance White Paper offers some possible solu-
tions to overcoming the inherent MI challenges in India.
We begin with an overview of the key economic indicators across India’s
states,as well as the major themes underpinning the country’s growth
story.This is followed by the challenges that India throws up for MI practi-
tioners,and concluded with few MI best practices within the India market
context.
Two case studies provide further insight into these best practices and
demonstrate the unique environments that can be found amongst India’s
states.