China is a vast,dynamic and diverse country on the rise.
China’s development over the past decade in particular has been
remarkable,as it races to evolve in a broad range of industries includ-
ing telecommunications,consumer electronics,infrastructure,energy,
banking,automotive,aerospace and IT.The challenge for Market
Intelligence(MI)practitioners is to stay abreast of these changes in an
environment where information is a highly perishable commodity and
reliable systems to capture data are sparse.
This Global Intelligence Alliance White Paper offers some possible
solutions to overcoming the inherent MI challenges in China,through
the combined expertise of our team in Shanghai.
We begin with an overview of the key economic indicators in China’s
four key regions,as well as some of the opportunities that abound
within each of those,and conclude with a few MI best practices within
the China market context.Three case studies provide further insight
into these best practices and demonstrate the unique environments
that can be found amongst China’s thirty two provinces and four
autonomous regions.