Google Inc. (Google) is a US-based provider of web search and advertising services. The company enjoys strong brand value, and it has been consistently registering an impressive top-line performance, even though losses at YouTube remain an area of concern. Going forward, the alliance between Microsoft and Yahoo! to take on Google's search engine business may pose a strong challenge for its growth. However, recent strategic acquisitions and a positive outlook for internet advertising would keep company in good stead to seize the market opportunities.