“数字时代的媒介：理论前沿与实践创新”国际联合暑期班学员招募
文章来源：中国传媒大学广播电视研究中心 | 作者:中国传媒大学广播电视研究中心 | 发表日期: 2011-03-18

 

 

       

MEDIA THEORY AND PRACTICE IN THE DIGITAL AGE

JOINT SUMMER SCHOOL

Sponsored by:

International League of Higher Education in Mediaand Communication (MLeague)

 

Organised by:

National Centre for Radio & Television Studies, Communication University of China,

Communication and Media Research Institute, University of Westminster

School of Journalism and Communication, Chinese University of Hong Kong

Graduate School of Interdisciplinary Information Studies, University of Tokyo

BEIJING 3^rd JULY – 17^th JULY 2011

 

What Is The School About?

The School offers short, intensive, courses on media issues of contemporary relevance.  In addition, there are numerous guest lectures by international experts on topics related to their own research.  The atmosphere of the School is informal and students are encouraged to participate fully in both all discussions with both faculty and their fellow students.  This year, there are three separate courses  running in parallel, on broadcast production, the economics of digital media, and new developments in global media.  The outline of the courses is as follows:

• Broadcasting Production: This television video course is designed to show how to teach the skills and art of making news and feature videos. The course will cover a progressive curriculum to lead students through the basic understanding of how a video is set up and how to take it through to complete story telling. As well as the technical skills of shooting and editing, there is a big emphasis on the journalistic aspects of what makes a good story. The course will be mainly practical with teams going out to shoot their stories as well as some starter classroom sessions showing examples of student work with discussion on how they came to be made.
• Digital technologies and the Reinvention of the Media Industries: Digital, interactive technologies are changing the practices of media production and transforming  business models. The 2011 Summer School will examine the nature of these changes and explore the ways in which media organisations in the key media sectors are reinventing themselves through the use of digital tools and platforms. Digital technologies present media organisations with both threats and opportunities. Traditional revenue and business models have been destabilised, competition has intensified and changing user behaviours have forced a reassessment of marketing and content packaging strategies. At the same time, new devices present media organisations with new creative and editorial options, social media facilitate new kinds of relationshisp between media firms and their viewers, listeners and readers, and hold out the prospect of new ways of ‘monetising’ media content.  This summer school will examine the lessons learned by international media organisations in attempting to engage with these issues
• New Developments in Global Media: The study of the media has long been based on the assumption that the media of North America and Western Europe are the norm towards which the whole world aspires. The shifting balance of economic power in the world is beginning to have an impact on the global flows of media products and poses a fundamental challenge to such assumptions.  Brazil has long been a major exporter of TV programmes around the world.  Indian cinema produces more films every year than Hollywood and it has established an increasingly large international audience.  China has recently increased its investment in international news broadcasting and many Chinese TV stations have the ambition to become major international players in other programme areas. The course will examine the rise of these new global players and consider their impact on a world system still dominated by media in the global north. 

 

How Will The School Be Organised?

The School will take place at the Beijing Campus of the Chinese University of Communication (CUC), which will provide accommodation, catering and classrooms for all the participants.  The Campus is a modern one, located in the east of Beijing and well served by public transport.

There will be 10 days of lectures and seminars and ample time for informal meetings, leisure and tourism.  Formal teaching will consist of lectures and discussions by leading experts from different countries.  Students at the School will also be expected to present a paper on their own research specialization in one of a series of seminars devoted to work in progress.

The working language of the School will be English, and all lectures, reading, classes and discussions will take place in that medium.

The School will be accredited by CUC as a credit bearing course and the organisers will issue certificates making that clear to those participants who need them.

The organisers will, on request, provide the necessary letters and any other documentation require for the purposes of issuing visas to foreign visitors.

 

Who Can Attend The School?

The school is open to anyone with a genuine interest in the theory and practice of contemporary and future media.  Participants in the courses on media economics and global media must be able to present a scholarly paper on their own original research, which should be on a topic relevant to the subject of the course they are following. Apart from that requirement, there are no restrictions on age, status or nationality, but the organisers believe that the school will be particularly valuable to doctoral students and junior faculty. 

 

 

How Much Will The School Cost?

Attendees should cover their own costs for air fares and other travel.  There is no Registration or Tuition Fee.  Students are welcome to arrange their own accommodation and tourism if they wish. If you prefer to stay at CUC’s International Exchange Centre and/or join a group tour organized by the host institution, please provide detailed information about your travel plans and specify your needs in your application. The following table give you an idea of the likely costs.

 

 

 

• Students may make their own choice of package from the listed items.
• The full rate for a standard room en suite is RMB 190 per day. Two people may share a room and divide the full rate.
• At the time of writing, €1= RMB9.2 and $US1=RMB6.57

 

How Can I Apply To Attend The School?

A copy of the application can be found in the attachment, the applicaiton can also be found at:  http://bjss.cuc.edu.cn.

All applications for the School will be handled by the staff of CUC and communications and completed forms should be sent to bjss2009@gmail.com. We welcome other materials, like a CV, a personal statement, a detailed research proposal or an academic paper, which will be helpful for the organisers to evaluate your application.   Please indicate on your application form your order of preference for the three courses we offer.  The organisers will make every effort to enrol you on your first choice course, but if that is not available we will offer you your next preference.   Courses will be filled on the basis of “first come, first served.”

The deadline for applications is May 1^ST 2011. If you have any questions or requests, you can also contact us via email at the above address or by telephone or fax at 86-10-65779313 or 86-10-65779244.

 

 

“数字时代的媒介：理论前沿与实践创新”

国际联合暑期班

 

主办：

传媒高等教育国际联盟

 

合办：

中国传媒大学广播电视研究中心；英国西敏寺大学媒介与传播研究中心；

香港中文大学新闻传播学院；日本东京大学跨学科信息研究生院

 

2011年7月3日-17日，北京

 

简介

 

在中国传媒大学校园举办的国际联合暑期班已经举办两届，其国内、国际影响均不断扩大。2011年，国际联合暑期班再度举行，延续了公益性、学术性、前沿化与国际化的特色之外，创新地将实践课程纳入暑期班的教学内容，以全方位推动高层次的新闻传播领域的国际交流。

本暑期班在我国新闻传播领域独具特色，它是第一个在我国主办而面向国际招生的暑期班；是第一个全英文授课的暑期班；也是第一个以特定的新闻传播焦点为主题的暑期班。而本年度暑期班增添了新的特色：它是“传媒高等教育国际联盟”的暑期系列活动之一，增加了媒介实践培训课程、采取三个班级平行授课的方式，还将提供丰富多彩的特别演讲、国际学生交流活动和媒体参观活动。

本次暑期班以“数字时代的媒介：理论前沿与实践创新”为主题，具体包括三个平行授课的班级：“电视制作班”、“媒介产业班”和“全球媒介班”。

 

• 电视制作：

本次暑期班特别设置“电视制作班”，使青年教师和博士生了解如何教授新闻和专题视频制作的技术与艺术。教学内容既包括电视制作的基本原理，让学员了解视频是如何组织并讲述完整故事的；亦包括摄影和编辑的技术学习，重点在新闻工作者如何讲述一个好的故事。本课程以实践教学为主，学员分组进行拍摄，由教师组织课堂讨论以促进实践技巧的学习。

• 数字技术与媒介产业的重塑：

“媒介产业班”所学习课程面临一个主要背景，即数字科技与互动科技正在改造媒介生产过程，也变革了媒介商业模式。本班将集中讨论和学习这些改造与变革，剖析主要媒介领域里，媒介组织如何通过数字工具盒平台的应用得以重塑。对于媒介组织来说，数字科技既带来挑战，也带来机遇。传统的收益模式和商业模式被重构，竞争日益加剧，而变化中的受众行为也使得市场价值与内容策略被重估。同时，媒介组织通过新设备拥有了更多创造和编辑的可能性，社交媒介为媒介产业及其受众带来新的关系，也促成了媒介内容新的“获利”方式。本组课程将考察跨国媒介组织的经验教训，以图对上述议题进行探究。

• 全球媒介的新发展:

“全球媒介班”将以历时性和共时性的视角来分析全球媒介趋势。长期以来，媒介研究似乎存在一个假定，即北美与西欧的媒体是范例，是整个世界效仿的目标。随着世界经济力量的重新平衡，这个领域开始对媒介生产的全球流动进行重新审视，也对上述假设提出了根本性的挑战。例如，巴西长期以来就是世界范围内的重要的电视节目出口国。而印度电影业每年生产的影片要超过好莱坞，其全球观众规模也毫不逊色。近年来，中国对广播电视国际新闻的投入也在不断增长，许多中国电视台也力图在其他节目领域成为国际市场上的重要角色。本课程将检视这些全球新型力量的兴起，考察其对于当前仍由北半球占据主流的世界媒介体系可能造成的影响。

 

本次暑期班将就以上议题，邀请来自中国、欧洲和美国的知名学者，就相关议题进行讲授。授课教师们来自世界各地，专业领域各异，来自不同视野的演讲将大大促进我们对于媒介融合的全面理解。

     除四个主办机构之外，本次暑期班还得到中国传媒大学发起的“传媒高等教育国际

联盟”（International League of High Education in Media and Communication）的特别资助，并作为“传媒高等教育国际联盟”盟校学生夏季交流营项目协办此次活动，世界各地三十余所该联盟高校的学生将优先申报参加此次活动，其中，中国传媒大学、英国西敏寺大学及香港中文大学均为联盟盟校。

暑期班将包括十天左右的授课与研讨，另有充足的时间让学员与教师进行非正式交流，此外还安排了休闲活动及旅游。除教师的讲授之外，学员们也将获得机会在一系列讨论课上发表自己的见解，推进自己的研究，最终能形成一篇学术论文。香港中文大学新闻传播学院所主持的两本国际性学术期刊《新闻与社会学刊》（中文）和Chinese Media Journal (English) 将提供特别机会鼓励学员投稿，学员论文若通过匿名评审将在两本期刊上发表。

 

 

 

相关安排

1、时间

2011年7月3日-17日

2、地点

中国，北京，中国传媒大学

3、语言

本次暑期班的工作语言为英文。所有的演讲、授课、讨论及阅读材料均为英文。

4、学时

暑期班的总学时为64课时。中国传媒大学将为学员提供证书和学时证明，以便学员获得相应学分。

5、费用

本次暑期班不收取任何学费、注册费及资料费。但亦恕不提供奖学金。

学员需自行安排路费、食宿及其他可能产生的费用。

外地学生如欲在校内住宿，请提前告知主办方，以便安排在校内国际交流中心住宿，费用自理。如需在校内食堂用餐，可自行购买一次性饭卡。另外，主办方将委托旅行社组织北京一日游，参加者费用自理。

 

 

 

 

申请

凡是对媒介经济、政策与规制有兴趣的人士，均欢迎报名参加本次暑期班。参加者必需具有独立完成学术研究的能力，其研究主题应与本次暑期班的主题相关联。除此之外，我们并不限制申请者的年龄、职业与国籍。不过，本次暑期班可能对于博士研究生与青年教师而言，具有更大价值。另外，申请者需具有较高的英文水平，方能完成整个课程。若您的英文尚不足以完成基本的听、说、读、写等学术交流内容，我们建议您申请更符合您情况的其他机会。

申请者请填写附件中的表格，并发送至bjss2009@gmail.com，中国传媒大学广播电视研究中心的工作人员会处理申请，并解答您的相关垂询。申请截止日期为2011年5月1日。表格亦可在http://bjss.cuc.edu.cn下载。在填写申请表时，请注明您对三个班级的志愿，排列相应顺序。申请者可附上其他资料，如个人简历、研究计划、学术论文等，以便主办方评估。

如有任何问题垂询，请致电或传真到中国传媒大学广播电视研究中心86-10-65779313，86-10-65779244。