Mothercare-owned Gurgle is bucking the trend of publications becoming web-only by launching a bi-monthly magazine in partnership with publishing firm Media 10.
The magazine will feature fashion, parenting issues and stories from real and celebrity mums. It’ll sell for around £2 an issue via Mothercare stores, Early Learning Centres and through a subscription sold on the Gurgle website.
The first issue, due out in May, will see 200,000 copies distributed nationwide but the company plans to launch the magazine globally to the 49 countries in which Mothercare operates.
Andrew Tyler, MD of Gurgle, said, “Today’s mums don’t just want to be dictated to about raising their children, they want a fun, informative and fashion-forward magazine. That’s what we hope to achieve with this new publication. It’ll provide an opportunity for Mothercare and ELC to engage with their customers, as well as offering something genuinely new in the parenting magazine market.”
Music site This Is Fake DIY also launched a print title last month called DIY. The free magazine will be distributed via retail outlets, with ad sales handled by RWD Creative Media and online ad sales handled by Sonic Media (nma.co.uk 7 April 2011).
