Hulu CEO Jason Kilar revealed in a blog post that Eugene Wei, SVP for audience, is leaving Hulu to start his own company.

Wei has been with Hulu since before it actually launched, joining Hulu as an intern in 2007. Since then, he's left his fingerprints all over the site.

As Kilar said, "Eugene's influence has permeated the nooks and crannies of Hulu, from the look and feel of the site to the customer-obsessed ethos that is as natural as oxygen here at Hulu.

"In his time with Hulu, Eugene has been a central force in growing the product and developer tea," Kilar said.

Wei is the second high-profile executive to move on from the Hulu team in the past year; CTO Eric Feng, who also was on board before the launch, left for venture capital firm Kleiner Perkins Caufield & Byers.