SmarTone-Vodafone to Drop Vodafone Brandname in December

Monday, 19 September 2011

Hong Kong's SmarTone-Vodafone has announced that it is not renew its marketing cooperation with Vodafone Group and will revert its trading name to SmarTone in December, 2011.

Customers will not be affected as all services will continue unchanged and all agreements remain valid.

"The marketing cooperation has been valuable to both parties over the years. However, our interests have diverged for some while and, after extended discussions, both parties agreed it best for each to pursue its own course," said Mr. Douglas Li, Chief Executive Officer of SmarTone.

Vodafone signed the original Partner Network Agreement, making SmarTone Vodafone's exclusive partner in Hong Kong back in December 2004.