The Social Snap Shot app, which runs across iPhone and iPad devices and online, adapts to each individual user’s Facebook profile to make the experience more personalised. Once someone downloads the app, they will see their Facebook feed, including status pictures, updates and friends’ photos and events alongside the video of the Yaris.

The launch marks the latest stage in the car brand’s £7.5m Outsmart Life pan-European campaign, which kicked off last month. The integrated campaign is aimed at attracting a new generation of car buyers.

Toyota’s brand and digital marketing manager Lisa Fielden said the Social Snap Shot app is an important way to engage with younger people. “It captures their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life’s daily challenges,” she said.

Toyota worked with creative agency Glue Isobar on the campaign.

The car brand kicked off its first iPad activity for its Auris model earlier this year. This saw it dedicate 40% of its overall digital spend for Auris marketing to the iPad campaign.