Tablet owners are more engaged with retail brands, making more purchases and website visits compared with smartphone users, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. The results show that 30% of tablet users have used their device to shop online, whilst currently only 25% of smartphone owners have used their phone to do the same. Similarly, almost half (48%) of tablet owners have used their devices to research products in-store, whilst only 29% have done the same via their smartphone.

The results also reveal the eagerness of consumers to start using their mobile devices more for everyday tasks, including in-store purchases. Of the 6,000 consumers surveyed, over a quarter (27%) said that they will be willing to use contactless mobile payment when available to them, and almost half (47%) of these would be willing to pay for goods up to the value of £20, whilst an impressive 15% would be comfortable to spend £50 or over using contactless mobile payments. (eDigitalResearch, September 2011)