Wednesday, 12 Octorber 2011

There will be $213.8 billion of new revenues up for grabs in high-potential telecoms segments between 2012 and 2015, according to Ovum. In a new report, the telecoms analyst states that there are 11 telecoms segments that it predicts will experience rapid growth and burgeoning revenues, which players can capitalise on.

John Lively, Ovum chief forecaster and author of the report, commented: "Telecoms operators around the world face a common challenge - maintaining positive revenue growth in the face of declining voice services and a maturing data market.

"They can successfully manage this transition by identifying and then capturing a part of the higher-potential segments. Securing some of this growth is imperative for players to avoid the consequences of stagnating revenues."

The high-potential segments identified by Ovum include mobile broadband, which it predicts will generate new revenues of $92 billion between 2012 and 2015, and fixed broadband, which will see new revenues of $51 billion for the same period.

Lively commented: "For both fixed and mobile operators, broadband services represent the largest and most important new revenue opportunity available to offset declines in voice and other legacy services."

According to the report, for retail operators, other key growth areas are managed and hosted IP voice, which will see $9.2 billion of new revenues between 2012 and 2015, enterprise Ethernet services ($18 billion), and consumer services such as digital music downloads and subscriptions ($11.5 billion) and IPTV (Internet protocol TV) ($20 billion).

Lively commented: "In the consumer segment, telecoms companies will be competing with new over-the-top players, as well as traditional competitors. Adopting a marketing approach that is tailored to consumer services will be key to success in this sector."

Meanwhile for infrastructure vendors, IP/Ethernet switches and routers, ROADMs, and 40G/100G networking gear are key growth areas, together contributing $7.7 billion between 2012 and 2015. For optical components vendors, demand will continue to be more volatile than other segments, but 40G/100G components represent a key growth opportunity here as well.

Lively added: "Infrastructure vendors must be well-positioned in one or more of the high-potential product segments, and in the higher-growth regions, to gain revenues above the industry average. A key challenge will be maintaining a low-cost operational focus, while investing sufficiently in leading-edge technology development.

"Component makers should expect continued high volatility in market demand. Winning a piece of the 40G and 100G technology wave will be essential to avoid being left behind by their competitors."