Yahoo has announced it is to buy online targeting company Interclick for a reported $270m (£168.7m) as it continues its ’strategic review’.
Interclick provides data-mining and analysis services for marketers, such as its Open Segment Manager (OSM) and its Genome Platform, to improve online targeting capabilities.The deal is expected to close by early 2012 and, once completed, is expected to see the Interclick team integrated into Yahoo ranks.
Ross Levinsohn, Yahoo’s executive VP of Americas, said, “This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites.”
The purchase has yet to be completed but comes at a critical point in Yahoo’s history. The company’s board is weighing up its options, including the possibility of a break up or sell off, following the dismissal of Carol Bartz as CEO
