September 2011: Top U.S. Online Destinations for Video

During September 2011, there were 164.4 million unique U.S. video viewers who streamed nearly 18 billion videos and spent almost 5 hours on average watching.

Overall Online Video Usage (U.S.)
Sep-11
Unique Viewers164,375,000
Total Streams17,910,409,000
Streams per Viewer109
Time per Viewer (hh:mm)4:55
Source: Nielsen

Top Online Video Destinations by Unique Viewers (September 2011, U.S.)
Video BrandUnique Viewers (000)
YouTube126,466
VEVO39,484
Yahoo!35,049
Facebook31,226
MSN/WindowsLive/Bing24,759
AOL Media Network21,674
Hulu20,523
The CollegeHumor Network18,785
ESPN Digital Network17,304
CNN Digital Network10,172
Source: Nielsen
Read as: During September 2011, 126.5 million unique U.S. viewers watched YouTube video content across multiple devices and locations

Top Online Video Destinations by Total Streams (000) (September 2011, U.S.)
Video BrandTotal Streams (000)
YouTube10,157,354
Hulu618,704
VEVO464,064
Yahoo!254,857
MSN/WindowsLive/Bing221,891
Netflix216,678
ESPN Digital Network202,721
AOL Media Network198,706
Dailymotion194,767
Facebook135,567
Source: Nielsen
Read as: During September 2011, 10.2 billion videos were streamed on YouTube across multiple devices and locations

Top Online Video Destinations by Time per Viewer (September 2011, U.S.) / 250K Unique Viewer Minimum
Video BrandTime per Viewer (hh:mm)
Netflix10:01
YouTube2:52
Tudou.com2:34
Hulu2:26
Megavideo2:20
Digital Future US Network*1:48
Lifetime Digital1:34
Livestream1:11
Youku1:10
MTV Networks Music1:07
Source: Nielsen
Read as: During September 2011, Netflix video viewers in the U.S. spent an average of 10 hours, 1 minute watching video content on Netflix across multiple devices and locations
*Digital Future US Network now includes streaming traffic from justin.tv