47% of US online travellers are on the cutting edge or are early adopters of new technologies

US travellers who plan and book trips online are more likely to be early adopters of new technology, more likely to own a smartphone and take about three leisure trips a year, according to PhoCusWright's Traveler Technology Survey 2011,  which surveyed 1,948 online travelers.

The appetite for new technology is often coupled with a strong appetite for travel, according to Carroll Rheem, director of research for PhoCusWright, which tracks travel trends.

According to the survey results, 47% of US online travellers are on the cutting edge or are early adopters of new technologies. Of those early adopters, 71% own a smartphone and take an average of 3.3 leisure trips a year, spending an average of $3,712 annually. 

US online travellers by level of technology adoption:
- Late adopters / resisters: 30% of total online travellers / 27% of smartphones
- Mainstream users: 23% / 43%
- Cutting edge / early adopters: 47% / 71% 

Of the 1,125 online travellers who access the internet via a smartphone, 79% view maps or get directions, 62% research local activities such as restaurants or shows, 43% research travel products such as hotel rooms or flights and 42% reference existing travel information, such as itineraries.

While the travellers surveyed were comfortable researching information on a smartphone, however, many were more inclined to switch over to a computer to enter credit card information. 

When it comes to online social networks, 79% of travellers said they participated in at least one, up from 70% in 2010.