UK based pay-TV provider, British Sky Broadcasting has expanded its mobile services to include a movies on demand service on the Sky Go app for iPhone, iPad and iPod Touch at no extra charge.

Sky Movies subscribers using Sky Go can stream movies on demand via a Wi-Fi connection, with 3G capability to be introduced by the end of the year. They will also be able to view all 11 Sky Movies channels on a linear basis.

Since its launch in July 2011, Sky Go has attracted almost two million unique users, with over 30 million pieces of content viewed in the last month alone, across more than 2.5 million devices. It also provides access to a range of other channels, including Sky Sports and Sky News.

Sky Go app is to launch on Android handsets in the coming months. Next year the Sky Go experience will be supported by the ability for Sky customers to use at least 5,700 public Wi-Fi hotspots. This follows Sky's acquisition of the Cloud, a public Wi-Fi network.