Voting will be supported by a digital push, including pre-roll video, social targeting and promotion across film and entertainment sites.

There will also be a Facebook tab on the Reed Love Mondays Facebook page, which is designed to encourage people to visit Reed and vote. Plus, visitors will be urged to engage with the filmmakers on Facebook and Twitter.

Digital agency STEEL has also created pre-roll and Flash video ads, in addition to a video trailer, which will be pushed via its viral network to support voting.

As well as having their ad aired on TV, the winner will also win £10,000 and the opportunity to work on future reed.co.uk projects with ad and film director Paul Weiland, whose team was behind the original Love Mondays radio and outdoor campaign.

Martin Warnes, reed.co.uk MD, said, “We’ve been increasingly involved in supporting and promoting short films during the past couple of years with our own annual competition, so it seemed logical to turn to some of the hugely talented individuals who’ve taken part to create us a new TV ad. Giving one filmmaker the opportunity to have their ad shown on national TV with the backing of a public vote could be a career changing moment.”