Adults in the United States now spend more time each day looking at content on mobile devices than they do looking at traditional print media, says a new study from eMarketer.

The study says these folks now spend an average of 65 minutes per day perusing content on mobile devices, up from 50 a minutes a day in 2010 and 32 minutes a day in 2008. In 2010, the time spent on mobile devices equaled that the time dedicated to looking at newspapers and magazines. Now in 2011, Americans spend just 26 minutes per day on newspapers and 18 minutes a day on magazines.

TV and video continue to dominate the attention of the average adult consumer. They spend about 274 minutes per day on these mediums. The Internet is next at 167 minutes per day, followed by radio at 94 minutes.

While mobile content is winning out over print media, advertiser spending is not reflecting that trend, said eMarketer. While American adults spend 10.1 percent of the average day on mobile devices, marketers continue to devote just 0.9 percent of ad spending to the mobile channel. They are spending 15 percent on newspapers and 9.7 percent on magazines.