Bing makes small strides, but Google still dominates

While Microsoft Bing continues to make small strides and is close to catching Yahoo! as the number 2 search engine, the latest marketshare numbers from comScore show the market is still all about Google, which dominates with more than twice as much marketshare as Yahoo! and Microsoft combined.

And since Yahoo! uses Bing as its underlying search engine, it probably makes sense to combine them. 

When you take a closer look at the numbers, Google controlled 65.4 percent of the overall search engine market, down 0.2 points from October. Yahoo! had 15.1 percent, down 0.1 percent from the previous month and Bing had 15.0 up 0.2 from the previous month.

If you're wondering where that other dangling 0.1 percent went, AOL took it--now claiming 1.6 percent of the market, up from 1.5 in October.

And when you look at specific scores for explicit search queries, the numbers look even starker as Google comes on top with more than 11.7 billion searches, while Microsoft and Yahoo! both came in at around 2.7 billion each. It's worth noting that AOL had a 3 percent increase in this score rising from 277 million to 286 million.

I'm not certain how valuable a month to month comparison is in any market as you have to watch patterns over time, but it's clear that Google is going to continue to dominate the market, and Microsoft has to spend a ton of money to continue to make whatever gains they have made (and they have to watch AOL which might be trying to take some of that Yahoo! marketshare as well).