Apple and Amazon.com lead all rivals on m-commerce shopping satisfaction according to a new survey of top retail mobile sites and apps conducted by customer experience analytics firm ForeSee.

Apple's mobile retail efforts scored 85 out of a possible 100 points in ForeSee's study, edging past Amazon at 84 points. Dell.com is next at 78 points, followed by Netflix and eBay, which tied at 77 points each. Best Buy and Staples scored 76 points each, with Barnes & Noble, Avon, Home Depot and Victoria's Secret knotted at 75 points. Shoppers are generally more satisfied with traditional websites than with their mobile counterparts, ForeSee reports: The 16 retailers measured in the report averaged a mobile satisfaction score of 76, compared to 79 for their corresponding websites.

Shoppers who experience high satisfaction with their m-commerce experience are 54 percent more likely to consider that retailer the next time they make a similar purchase, and twice as likely to buy from the same company's mobile site again. "Customers use mobile apps to research and make decisions, both in-store and out, and it's not always in the retailer's favor," said ForeSee mobile industry director Eric Feinberg in a prepared statement. "One proven way for retailers to hold on to customer loyalty and increase likelihood to buy is to ensure customers are satisfied across all channels."

Thirty-four percent of online shoppers used their mobile phones to research products and 15 percent made a purchase directly from their phone, up from 11 percent last year, ForeSee reports. In addition, one in five online shoppers now access mobile phones to compare prices while shopping inside a store.