It's still Google's world in consumer search

comScore's latest search engine market share numbers came out last week, and if you're a Bing fan, I wish I had some good news for you. While Bing gained a little bit, Google gained a little bit more--and so it goes for Microsoft when it comes to Bing.

For the one month period ending January 12th, Google ended up .3 percent, with 66.2 percent; while Microsoft was up .1 percent to finish with 15.2 percent; and Yahoo!, which seems to have become the RIM of search, dropped .4 percent for the month to finish with 14.1 percent.

As we've seen, Yahoo! continues to bleed market share. Even though it partners with Bing, Microsoft is not always the recipient of its largess. Instead, when users leave Yahoo!, more seem to go to Google than to Bing giving Google an even bigger edge. I'm sure this is not what Redmond was hoping for this far along since Bing's inception.

While Microsoft has been continually rumored to spend big money to prop up Bing, it hasn't translated into big market share gains. And even when you combine Bing with its partner, Yahoo!, it's still just 29.3 percent, which is actually down from 29.6 percent last month.

Meanwhile at the bottom of the market, Ask continues to hang in, up .1 percent to 3.0 percent of market share this month, which I'm betting is still a nice little side business for Ask's owners, IAC, whose other properties include Match.com, Dictionary.com and many others.

As we've discussed when reviewing these market share figures, it remains very much Google's world and in spite of its best efforts, Bing remains far back in the pack.

For more information and to see the complete data including charts:
- check out the comScore press release