59% of internet users in Latin America bought products online in the past year, according to a September 2011 survey by Latin American research firm Tendencias Digitales. Respondents in Argentina, Chile and Uruguay led the pack.

Online buyers in Latin America, by country, September 2011 (% of internet users):
- Argentina: 71%
- Chile: 71%
- Uruguay: 70%
- Venezuela: 68%
- Mexico: 61%
- Costa Rica: 56%
- Ecuador: 53%
- Colombia: 47%
- Peru: 47%
- Paraguay: 42%
- Dominican Republic: 40%
- El Salvador: 36%
- Guatemala: 30%

The top products sold online included tickets for entertainment or travel, purchased by 30% of respondents, computer accessories (22%), clothing/footwear/accessories (22%) and books (16%). Growing uptake of ecommerce will drive returns in Latin America. eMarketer estimates business-to-consumer (B2C) ecommerce sales in the region, excluding Brazil, will total $15.2 billion this year and nearly double to $28.5 billion in 2015.