PUBLICATION SUMMARY

After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and Europe, with adoption increasing rapidly in emerging markets. Mobile devices have hit the mainstream, with broad-reaching implications for travel strategy.

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013. 

Report topics include:

• Size of the U.S. mobile leisure/unmanaged business travel market and forecast through 2013
• Mobile bookings via suppliers versus online travel agencies
• Global smartphone and tablet adoption patterns
• Emerging mobile technologies and their applications to travel
• Mobile trends by segment (air, hotel, car rental) channel (suppliers versus OTAs) and sector (leisure versus corporate travel)