Japanese mobile games developer, DeNA has announced a deal with the Chinese microblogging website, Weibo to market its Android games in China.

Weibo is China's largest microblogging platform with over 300 million registered users. About 50% of Weibo.com users access the service from mobile devices and the Weibo mobile app has been downloaded 40 million times to date.

DeNA Group launched Mobage China for Android in July, 2011 and iOS in November, 2011, and 30 titles are currently available on the platform.

As part of the partnership, Weibo users can download Mobage China gaming apps to their Android-based smartphones. The companies will also add the Mobage icon inside the Weibo.com Android app, which immediately brings Weibo.com users to the special website. In addition, DeNA and SINA will link Mobage China and Weibo.com accounts, allowing Weibo.com users who downloaded Mobage China apps from the website to log into Mobage China with their existing Weibo.com IDs and passwords.