While Google says it'll launch a broadband network in Kansas City that is about 100 times faster than the cable modem service marketed by incumbent provider Time Warner Cable, the MSO says it isn't worried about its subscribers jumping ship to Google.

"This [Google Fiber] is a product that doesn't exist on a network that doesn't exist," Time Warner Cable spokeswoman Marci Pelzer told The Kansas City Star. Google has about 100 employees in Kansas City beginning to build a fiber network capable of delivering download speeds of 1 Gigabit per second, compared 900 employees Time Warner Cable has in the area, including 250 technicians and engineers, the newspaper noted.

Google will also compete with AT&T and SureWest Communications in Kansas City. The Internet giant hasn't detailed the types of products that it will offer consumers, including whether it will offer a subscription video package that it could bundle with its ultrafast broadband service. But regulators in Kansas and Missouri have granted it approval to sell pay TV service in Kansas City.

Google began construction on its fiber network in Kansas earlier this year, and has said that it will begin offering service some time in 2012.