Amazon has announced the launch of its own in-app purchasing system for Amazon App Store developers working on Android and Kindle apps.

Amazon Appstore's In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience.

"Amazon Appstore's In-App Purchasing service enables developers to generate more revenue from their apps," said Aaron Rubenson, Director of Amazon Appstore. "In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon's 1-Click payment system. Many of Amazon Appstore's customers have shopped with Amazon before and they trust Amazon's easy payment process, which leads to higher conversion of developers' in-app content and subscriptions."

Customers can access the Amazon Appstore directly on Kindle Fire, from any computer, or on an Android phone or tablet.