美国俄亥俄大学斯科利普斯传播学院副院长埃里克·罗森布勒教授将于2012年5月10日（周四）下午3-5点在1号楼212教室为我校师生举行讲座，题目为《受众体验中的仪式化元素》，欢迎所有师生参加。罗森布勒教授是媒介人类学和仪式研究的著名学者，在本次讲座中他将系统介绍相关研究领域的重要理论和前沿进展。
罗森布勒教授还将介绍俄亥俄大学的传播学相关专业，也欢迎有意赴美深造的同学旁听。
演讲题目：《受众体验中的仪式化元素》
演讲者：埃里克·罗森布勒教授（Professor Eric W. Rothenbuhler, ScrippsCollege of Communication, Ohio University）
翻译：崔玺博士（中国传媒大学播音主持艺术学院讲师）
时间：2012年5月10日（周四）下午3-5点
地点：1号楼212教室
组织者：中国传媒大学广播电视研究中心、传播研究院
附：讲座摘要及罗森布勒教授简介
Elementsof Ritualization in Audience Experience
EricW. Rothenbuhler
Scripps College of Communication
Ohio University
This presentation explores issues derivingfrom the proposal that some of the characteristics and elements typical ofritual, ceremony, and media events can also be observed in a host of everydaysocial activities we would not normally categorize as ritual. First we examine a broad range of audienceactivities and experiences in contrasting pairs that show more or fewerelements of ritual, greater or lesser potential for ritualizing. Examples include watching live, non-fictiontelevision versus recorded drama, attending a concert versus playing recordedmusic at home, and listening to the radio in the 1930s versus today. Second we explore the extent to which thevalues, beliefs, and social consequences typical of traditional ritual mayaccompany these elements of ritual in otherwise ordinary audienceactivities. Is it partly because ofaudience members’ ritualized activities around the set that some televised footballgames are more special? Third,re-examining that hypothesis in larger historical and meta-theoretical framesraises a series of new questions for discussion. Did the 20th century mass media,for example, yield more or less ritualized social lives? Does the shift from mass to social mediaentail a decline, a displacement, or a reformation of ritualization in everydaylife? What of the accompanying socialconsequences?
EricW. Rothenbuhler (Ph.D., University of SouthernCalifornia, 1985). Rothenbuhler'steaching and research address media anthropology and communication systemsranging from ritual through community to media industries. He is co-editor(with Mihai Coman) of Media Anthropology (2005, Sage). Author of Ritual Communication: FromEveryday Conversation to Mediated Ceremony (1988, Sage), which has beentranslated to Polish (2003) and Persian (2008), and co-editor (with GregShepherd) of Communication and Community (2001, LEA). He was Review and Criticism Editor for the Journalof Communication (1997-99) and currently serves on the Editorial Boards of Journalof Communication, Critical Studies in Media Communication, CommunicationTheory, and The Radio Journal. He is author or co-author of over 60articles, chapters, essays, and reviews on media, ritual, community, mediaindustries, popular music, and communication theory. He was formerly director of the Media StudiesMA Program at New School University (2001-2004) and faculty member atUniversity of Iowa (1985-2001) and Texas A&M University (2004-2010).
