China's Huawei expects sales of its consumer devices - mobile and smartphones - to reach $9 billion this year, rising from $6.8 billion in 2011.
Yu Chengdong, chief executive officer of Huawei Consumer Business Group, told the semi-official China Daily news agency that the company would ship 60 million smartphones this year and an average of 100 million annually in the future.
The company shipped nearly 150 million consumer devices, including 20 million smartphones, in 2011.
The company was the world's sixth-largest mobile phone producer by shipments last year, behind Nokia, Samsung, Apple, ZTE and LG, according to Gartner.
"The smartphone business will play an increasingly important role for Huawei," said Yu, at the 2012 Global Mobile Internet Conference held in Beijing on Thursday.
In addition, Huawei also plans to introduce a brand-new user interface for Huawei smartphones from July. Yu did not reveal further details.
"Huawei wants to become, and has the ability to become, the world's No 1 in terms of mobile phone hardware because we will deliver smartphones with the fastest, thinnest features and some other leading qualities," Yu added.