The Apple iPhone continues to lead mobile video messaging usage, increasing from 7.4 percent to 23.6 percent since August 2011, however the use of Samsung devices is quickly gaining ground, increasing from 2.9 percent to 21.9 percent over the same period.
These numbers are according to the semiannual 2012 Mobile Marketing Analytics Report released by Mogreet, a mobile marketing provider.
Currently, over two-thirds of all multimedia messaging delivered by businesses to consumers in the United States is done via the Mogreet platform. This saturation of the mobile market provides the company deep insights into what messaging consumers view on their phones, giving unique types of useful knowledge for mobile marketers looking to improve and strengthen their messages, according to carrier, handset type and geography.
In addition, the semiannual report includes the following key statistics:
Percent of mobile multimedia messaging (MMS) delivered by mobile carrier:
- Verizon Wireless - 45.4 percent
- AT&T - 42.9 percent
- Sprint - 8.2 percent
- Cricket (Leap Wireless) - 2.4 percent
- T-Mobile - 0.7 percent
Percent of MMS delivered by handset type:
- Apple iPhone - 23.6 percent
- Samsung - 21.9 percent
- LG - 17.8 percent
- Blackberry - 5.1 percent
- Motorola - 5 percent
Top 5 U.S. regions using MMS:
- Atlanta
- South Carolina
- Phoenix
- Texas - Houston
- Las Vegas Area
"As the installed base of smartphones surpasses 50 percent in the United States, MMS provides a unique opportunity for marketers to reach all of their consumers with high-quality, engaging mobile video," said James Citron, CEO of Mogreet. "With the continuing increase in the quality of cameras, video cameras and photography apps on mobile devices, consumers are naturally taking and sharing more pictures and videos than ever before from their mobile device. Mogreet's MMS platform allows digital marketers to reach the mobile consumer looking to consume video, pictures and audio on their devices to increase consumer loyalty, engagement and responsiveness."
