Social network users in Asia-Pacific are expected to reach 615.9 million users in 2012 and 853.7 million in 2014, according to eMarketer.Social network users in Asia-Pacific, 2011-2014:- 2011: 493.5 million- 2012: 615.9 million- 2013: 745.6 million- 2014: 853.7 millionChina accounts for the bulk of users in the region, estimated to reach 307.5 million in 2012.Social network users in Asia-Pacific by countries, 2012:TOTAL: 615.9 million (to reach 853.7 million by 2014)- China: 307.5 million (414.5 million by 2014)- India: 76.1 million (129.3 million by 2014)- Indonesia: 52.1 million (79.2 million by 2014)- Japan: 44.7 million (50.7 million by 2014)- South Korea: 22.7 million (25.9 million)- Australia: 9.8 million (11.6 million by 2014)- Other: 102.9 million (142.4 million by 2014) Men are avid users of social networks and increasingly using them for work, connecting with friends, and for entertainment, as their lives become focused on their career and earning money, according to the November 2011 press release from Microsoft and MEC Global for their "Asia-Pacific Pre-Family Man Study".The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men's activities varied across the region, but among the most popular activities were apps and social games. The survey found that 81% of respondents had used an app or game on a social network, while more than half (57%) used them at least once a week. In terms of how they accessed social networks, 70% of respondents logged on via a PC or laptop, while 25% used a smartphone.Engagement was highest in Taiwan, Singapore, Indonesia and China.
