Samsung may have enterprise mobile cloud ambitions

Could Samsung, widely acknowledged as the market share leader in the smartphone sector, get into the enterprise cloud services game? This week, while announcing its new Galaxy S III smartphone, the company indicated it is thinking about doing just that.

Such an effort would allow Samsung to ride the wave of the bring-your-own-device movement in the enterprise, giving it a play in the enterprise market that would allow it to serve devices with different operating systems. Cloud service would enable data sharing between a device with an Android operating system and one with a Windows Phone operating system, for example.

But, more to the point of its core business intentions, the move might also allow Samsung to sell more of its own Android-based mobile devices to enterprise users. The rise of the BYOD movement is changing a market segment that many mobile carrier and mobile phone makers had for years tried to address with strategies for high-volume sales and philosophies for mass adoption.

Along with that change, Research in Motion's BlackBerry, the device that benefited most from corporate-wide device adoption policies, and dominated the enterprise market for many years, is on the outs. In an unrelated bit of news, RIM said this week it is making new rounds of job cuts to help it deal with its losses. Samsung's cloud idea is actually not too far removed from the e-mail-focused, client-server model that helped RIM succeed.

To be clear, Samsung has not yet committed to launching such a cloud endeavor. However, the company has made moves toward the space, as shown by its Samsung Approved for Enterprise certification to ensure that its Android devices meet current corporate IT policies.