During May 2012, there were 163 million unique U.S. video viewers who streamed over 26 billion videos and spent about 5.8 hours on average watching online video. YouTube was the top online video destination, with more than 4 out of 5 viewers streaming videos from their site.
Overall Online Video Usage (U.S.) | May 2012 |
|---|
| Unique Viewers | 163,478,000 |
| Total Streams | 26,167,111,000 |
| Streams per Viewer | 160.1 |
| Source: Nielsen |
Top Online Video Destinations by Unique Viewers| Video Brand | Unique Viewers |
|---|
| YouTube | 136,075,000 |
| Yahoo! | 45,336,000 |
| VEVO | 42,025,000 |
| AOL Media Network | 25,568,000 |
| MSN/WindowsLive/Bing | 24,345,000 |
| Facebook | 23,159,000 |
| The CollegeHumor Network | 22,892,000 |
| Hulu | 15,480,000 |
| Perform Group | 11,987,000 |
| ESPN Digital Network | 11,394,000 |
| Read as: During May 2012, 136 million unique U.S. viewers watched YouTube video content.Source: Nielsen |
Top Online Video Destinations by Total Streams| Video Brand | Total Streams |
|---|
| YouTube | 16,535,027,000 |
| Hulu | 968,007,000 |
| VEVO | 727,354,000 |
| Yahoo! | 434,329.000 |
| AOL Media Network | 330,693,000 |
| Netflix | 300,824,000 |
| Dailymotion | 229,428,000 |
| ESPN Digital Network | 219,172,000 |
| MSN/WindowsLive/Bing | 205,403,000 |
| Facebook | 120,535,000 |
| Read as: During May 2012, over 16 billion videos were streamed on YouTube Source: Nielsen |
