广播电视媒介公信力理论分析

刘学义

 (吉林大学文学院)

摘要：本文在对国内外媒介公信力基本理论研究成果进行细致梳理、整合的基础上，多层次探讨了媒介公信力概念的构成维度与具体指标，对影响媒介公信力的不同宏观、微观因素进行了辨析，并特别分析了增进和削弱广电媒体公信力的特殊因素。

关键词：媒介公信力，功能， 维度， 指标，影响因素

   Theoretic Analysis of Radio and Television Credibility

LiuXueyi

(Collegeof the Humanities, Jilin University)

Abstract：The paper thoroughly discusses the multi perspectives ofthe media credibility concept, and the dimensions and indicators of mass mediacredibility evaluation and measurement. From various macro-and micro-analysisperspectives, the author argues that the media credibility influencing factorcan roughly be divided into internal and external factors. This paper alsoanalyzed the factors influencing radio and television credibility only.

Keywords: MediaCredibility, Function Dimension, Index, Related Factors