我国广播电视公信力现状调查与研究

                                         《我国广播电视传媒公信力研究》课题组

摘要：本文采用问卷调查、访谈调查等方法，选取具有代表性的区域和城市，针对我国广播电视传播内容、广播电视从业人员行为、广播电视机构总体公信力表现、受众的认知和评价等内容进行了调查，运用定量和定性相结合的方法对数据进行研究，获得了反映当前我国广播电视公信力现状的第一手资料。

关键词：广播电视公信力，现状

The investigation and research of Chinaradio and television credibility

Research Group of China Radio and Television Credibility

Abstract:Using questionnaires, interviews and other methods,we selectedrepresentative regions and cities and conducted a survey for the content ofradio and television, the behaviour of the radio and television practitioners, theoverall credibility performance, the awareness and evaluation of audience inChina. By using a combination of quantitative and qualitative method to studythe data, we obtained the first-hand information to reflect the credibility ofthe current situation.

Keywords: Radio and Television Credibility，Status quo