损害我国广播电视公信力的现象和原因

                                    《我国广播电视传媒公信力研究》课题组

摘要：本文采用理论分析与案例研究相结合的方法，结合深访调查，分析了当前我国广播电视媒体缺乏公信力的表现，提出缺乏真实性、缺乏客观性、缺乏贴近性、缺乏新闻价值、缺乏透明度、缺乏新闻道德等原因，造成新闻传播中的假新闻、新闻报道泛娱乐化、虚假广告等，严重损害了我国广播电视的公信力。

关键词：广播电视公信力，损害， 现象，原因

 The phenomena and causes whichdamaged the media credibility of radio and television in China

Research Group of China Radio and Television Credibility

Abstract: Bycombining theoretical analysis with case studies, and in-depth interviews, thispaper analysed the phenomenon of lacking credibility of radio and television,raised the lack of authenticity, the lack of objectivity, the lack of intimacy,the lack of news value, the lack of transparency, the lack of journalisticethics and other reasons as the reasons which caused the false news, thepan-entertainment news, and false advertising. All of these seriously damagedthe credibility of China's radio and television.

Keywords: Radio andTelevision Credibility, Damage, Phenomenon, Reasons