增强我国广播电视公信力的对策研究

                                        《我国广播电视传媒公信力研究》课题组

【摘要】公信力是衡量广播电视媒体品质的一个重要因素，增强我国广播电视公信力，既要遵循做好我国广播电视宣传工作的一般规律和要求，又要遵循提升我国广播电视媒体公信力的特殊规律和要求。本文通过理论论证和案例分析，提出增强我国广播电视公信力必须加强和改善党和政府对媒体的领导和管理，在建立健全传媒法律法规与道德体系的同时，建立健全社会和行业组织的监督机制，发挥公众在增强广播电视公信力中的作用，并加强媒体从业人员队伍建设。

【关键词】广播电视公信力，对策

The Countermeasures to enhance the credibility of China's radio and television  

Research Group of China Radio and Television Credibility

Abstract:The credibilityis an important factor to measure the quality of radio and television media.Toenhance the credibility of China's radio and television, it is not onlynecessary to follow the general rules and requirements to do the publicity workof China's radio and television well, but also necessary to follow the speciallaws and requirements to raise the credibility of China's  radio and television media. By theoreticalarguments and case studies, this paper proposed to strengthen and improve theparty and government leadership and management to the media, and to  establish and improve media laws, regulationsand ethical system, at the same time, it's necessary to establish and improvethe oversight mechanisms of social and trade organizations ,while make thepublic play their role, and also to strengthen the construction of mediaprofessionals team.

Keywords: Radio andTelevision Credibility, Countermeasures