Apple's iOS platform has overtaken Android for the first time in New Zealand in terms of mobile advertising traffic, according to InMobi.

The report shows that Apple's iOS now holds 33.4 per cent market share, increasing 10.4 per cent in the last three months, whilst Android currently holds 29.5 per cent, only increasing its share marginally by 0.9 per cent. These findings are supported by the dominance of the iPhone as the top handset, commanding 19.6 per cent of the market.

Top 3 Operating Systems  % Share Available Impressions

As predicated last quarter, the report also shows a 78 percent growth in tablet impressions on the New Zealand InMobi network over the last three months. A similar growth was experienced in Australia (34%) indicating a strong upward trend in tablet usage across the Pacific region.

Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand, said: "There is a very direct link between the developments we have seen in the tablet and mobile markets over the last three months and what our data shows. iOS has overtaken Android as a result of the iPhone becoming available to all carriers in New Zealand. Furthermore, tablets are seeing exponential growth due to reduced retail prices and richer web browsing experiences achieved by the larger screen format."

"With the introduction of new tablets to the market, including the Microsoft Surface and Google's Nexus 7, and reports that Apple will launch a mini iPad, we expect tablet impressions to double by this time next year from 70 million to 140 million."

Earlier this year, InMobi opened an office in Auckland and a second Australian office in Melbourne, helping it serve over 419 million ads in New Zealand between April and June this year.