HTC, struggling amid weak sales, vowed to put a major emphasis on Microsoft's (NASDAQ:MSFT) Windows Phone 8 as well as an aggressive marketing strategy, according to a senior HTC executive.
The Taiwanese smartphone maker is "extremely bullish on Windows Phone 8, and we're going big," Jason Mackenzie, the company's global president of sales and marketing, told reporters Wednesday, according to PC Magazine.
HTC has been a strong proponent of Google's (NASDAQ:GOOG) Android platform--its new flagship One series of phones all run Android--but it appears HTC will invest more in Windows Phone to bolster sales. HTC has also faced patent infringement issues on some of its Android phones, which were delayed for a short time at U.S. customs earlier this summer over a dispute with Apple (NASDAQ:AAPL).
HTC, struggling amid weak sales, vowed to put a major emphasis on Microsoft's (NASDAQ:MSFT) Windows Phone 8 as well as an aggressive marketing strategy, according to a senior HTC executive.
The Taiwanese smartphone maker is "extremely bullish on Windows Phone 8, and we're going big," Jason Mackenzie, the company's global president of sales and marketing, told reporters Wednesday, according to PC Magazine.
HTC has been a strong proponent of Google's (NASDAQ:GOOG) Android platform--its new flagship One series of phones all run Android--but it appears HTC will invest more in Windows Phone to bolster sales. HTC has also faced patent infringement issues on some of its Android phones, which were delayed for a short time at U.S. customs earlier this summer over a dispute with Apple (NASDAQ:AAPL).
