Here's how Alec Saunders says he knows Research In Motion's strategy for consumer app developers is working: When someone approaches him at a BlackBerry Jam session with something already in the works. "I'll have people coming up afterwards saying, 'Here's my code, see what I've done,'" said Saunders, RIM's vice-president of developer relations. "The things that they're doing, they're creating in two to four days. It might not be finished, but the start of something." RIM is hoping developers will be starting a lot of app "somethings" over the next year as it gears up to launch its next-generation BlackBerry 10 devices in the first quarter of next year after a long delay and a series of missteps. Can RIM right the ship?