­Starhome says that it has upgraded its roaming services to address the EU 2014 Roaming Regulation and the GSMA Initiative.

The EU regulation, set to come into effect in July 2014, will replace the traditional one-subscriber-one-H-MNO. Subscribers will be able to purchase roaming packages from any Alternative Roaming Provider (ARP), Local Breakout (LBO) for data services in a visited country, or H-MNO, irrespective of their domestic provider, while keeping the same mobile number.

With free subscriber choice, HMNOs will be facing competition with one another as well as with new non-traditional players, for example, travel agencies or airlines wishing to become an Alternative Roaming Provider.

The Starhome EU Roaming Regulation solution will be available early 2013 for operators to implement ahead of the mandatory time frame. The software also requires minimal changes to the existing MNO's equipment.

Shlomo Wolfman, Co-Founder & COO, at Starhome explained, "To compete in the new regulated market, operators will need tools and services designed to conform with new market rules to keep their roamers and focus on subscriber cohesion to retain and gain subscribers."

The Starhome solution complies with the Body of European Regulators for Electronic Communications (BEREC) regarding technical implementation of the regulation.