A massive influx of hotel supply and rapid changes in consumer behaviour are dramatically transforming the hotel landscape in Asia Pacific (APAC). The region's maturing hotel market is growing rapidly and online bookings are soaring despite mounting concerns over an economic slowdown in key Asian markets such as China and India, according to the PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition: Hotels report.

APAC's Long Tail of independent hotels is getting shorter as a robust pipeline among global, regional and local chains greatly expands branded and upscale hotel options in the region. Distribution dynamics are also shifting amid improving technology and infrastructure, as consumers embrace new ways to find and book hotels. PhoCusWright projects continued growth for the overall APAC hotel market and strong double-digit gains for the region's online leisure/unmanaged business travel market through 2013, when online hotel penetration will reach 22%. (PhoCusWright, August 2012)