In the past year a record number of Brazilians turned to the web to plan and book travel, gaining 18%, according to comScore's study on the growth of the online travel market in Brazil from its comScore MMX service. The audience nearly tripled since July 2009. One in three travel category visitors in Brazil are 25-34 years old.

A look at the top travel sites (at the domain level) found that local brands secured nearly all the top positions in the ranking. HotelUrbano.com.br led as the top destination, reaching 3.1 million unique visitors in July, followed by Decolar.com with 2.3 million visitors. Airline destinations secured the next two spots with TAM.com.br reaching 2.3 million visitors and Voegol.com.br reaching nearly 2 million visitors. OTA site Submarinoviagens.com.br ranked as the fifth largest travel site with 1.7 million visitors.

Top travel domains by unique visitors, July 2012 (Home & Work locations):
TRAVEL: 16,517,000 unique visitors
- Hotelurbano.com.br: 3,137,000
- Decolar.com: 2,306,000
- TAM.com.br: 2,287,000
- Voegol.com.br: 1,952,000
- Submarinoviagens.com.br: 1,688,000
- Mundi.com.br: 1,193,000
- Viajanet.com.br: 1,115,000
- Booking.com: 1,019,000
- CVC.com.br: 823,000
- Tripadvisor.com.br: 780,000
- Edestinos.com.br: 544,000
- Voetrip.com.br: 480,000
- Adoroviagem.com.br: 476,000
- Melhoresdestinos.com.br: 390,000
- Voeazul.com.br: 368,000
- Netviagem.com.br: 340,000
- Webjet.com.br: 313,000
- Hoteis.com: 277,000
- Avianca.com.br: 238,000

Geographically, São Paulo accounted for 32% of visitors the travel category, followed by Rio de Janeiro with 13% of visitors.

Demographic profile, travel category, July 2012 (Home & Work locations):
TOTAL AUDIENCE: 100% of unique visitors
- All Males: 50.6%
- All Females: 49.4%

Age
- 15-24: 17.8%
- 25-34: 32.6%
- 35-44: 22.5%
- 45-54: 15.3%
- 55+: 8.3%

State
- São Paulo: 32.0%
- Rio de Janeiro: 13.0%
- Minas Gerais: 7.3%
- Paraná: 7.3%
- Rio Grande do Sul: 6.0%
- Santa Catarina: 4.5%
- Bahia: 4.0%
- Distrito Federal: 4.6%
- Other: 21.2%