AT&T, Google, Starbucks Back 'PMA' Wireless Power Open Standard

 

­AT&T, Google and Starbucks today announced that they have joined the Power Matters Alliance (PMA). Founded by Powermat Technologies and Procter & Gamble, the PMA's board now also includes AT&T, Duracell and Starbucks. The US Government's Energy Star and Federal Communications Commission - both PMA members - are board observers.

The technical work has been initiated by the PMA and operates under IEEE Standards Association (IEEE-SA) Industry Connections 'Power Matters Activity,' officially launched in March 2012.

"Smartphones and fast networks have transformed our mobile experience, and the next frontier is ensuring that these devices never run out of power," said Jeff Howard, vice president  devices and accessories, AT&T.  "We believe the PMA has the right organizational framework, the right institutional backing and the most promising technological platform. We look forward to a future where all of our devices can charge seamlessly in the home, in the car and in the coffee shop - and expect that such a future is at hand."

Beyond helping set a global standard, the PMA's members and adopters are working together to create a real-world ecosystem of wireless power. 

  • AT&T has begun selling PMA-compatible wireless power cases and charging surfaces in select markets.
  • Delta airlines installed PMA-compatible Wireless Charging Spots in lounges and gates in leading airports.
  • Duracell has begun a nationwide retail rollout of PMA-compatible wireless charging accessories through its Duracell Powermat joint venture.
  • General Motors - the world's largest automaker - will include PMA-compatible wireless charging for smartphones in upcoming models.
  • Jay Z has installed PMA-compatible Wireless Charging Spots throughout his 40/40 Club in New York.
  • Madison Square Garden, 'The world's most famous arena,' has begun installing hundreds of PMA-compatible Wireless Charging Spots throughout the arena, as has the brand new Barclays Center, in Brooklyn.
  • Powermat Technologies - the world's leader in wireless power - has contributed its core technology to the PMA and has committed that all its products will comply with the PMA specification.
  • Starbucks is testing PMA-compatible Wireless Charging Spots in select Boston stores.
  • Westfield - one of the world's largest shopping center portfolios - has installed PMA-compatible charging spots in Westfield Garden State Plaza Mall.