Call for submissions 2015 China Communication Forum “Modern Communication System: Convergence and

Chongqing, China

October 16-17, 2015



The National Centre for Radio and TelevisionStudies, Communication University of China

School of Journalism and Communication, SichuanInternational Studies University


Special supporter:

The Advisory Committee ofJournalism and Communication Education, Ministry of Education


On August 18, 2014, the Guidelines for Promoting the ConvergentDevelopment of Traditional Media and New Media was approved by the fourthplenary session of the Central leading group for Comprehensive Deepening Reformin China. The Guidelines, as a topdesign, is widely considered critical to initiate a new wave of deepeningconvergence and comprehensive transformation of Chinese media and ICTsindustries. The Guidelines alsopointed out the specific goals, approaches and tasks for the convergence, whichis quite clear and operational in terms of further processes of implementation.Actually, it is believed that the promotion of the convergence betweentraditional media and new media aims to build a series of new mainstream mediaconglomerates with multiple platforms and products, advanced technologicalstrengths and competitiveness, domestically and internationally. Theseprospective media conglomerates are required to own capacities of economy,communication, public trust and influence. Furthermore, they are regarded asthe basis to form a diverse and convergent modern communication system.Needless to say, this is not only a national communication system based inChina, but also matters for the formation of a new global information andcommunication order, in which China and Chinese media are supposed to play animportant role.

Along with both the technicaldevelopment of Internet and mobile communications and the deepening of mediaconvergence as well as new media and human behavior, the interplay of politics,economy and culture have been the center of discussion for academia andindustries. Meanwhile, the world information and communication structure is inthe middle of transition against the background of world power structure intransformation. Therefore, whether a new world information and communicationorder is possible is attracting global attention, particularly with a focus onthe dynamic roles of China and other emerging economies from the Global South.

The education and research ofjournalism and communication have been influenced as well. A new academic mapis expected to draw against the background of new structure and new order.Taking foreign language universities in China as entry point, the 2015 ChinaCommunication Forum also includes special sessions on this topic and bringstogether scholars in a broad field of foreign language teaching, journalism,communication and international studies across the country.


Therefore, the 2015 China Communication Forum isdesigned to focus on both the formation of modern communication system and thediscipline building and teaching reform for foreign language universities inChina. At the conference, it is noteworthy that the second “Report for China’s InternationalCommunication” (InternationalCommunication Bluebook) will be released. As a newly founded bluebookseries, the Report is getting wide readershipin China ranging from government officials, media professionals, scholars andstudents. Please be noted that the book is also calling for participations.Despite the fact that the book is published only in Chinese, we do open forEnglish submissions. We would like to help accepted submissions find suitable translator.Feel free to contact us if you are interested in both the conference and thebook.

Prospective submissions are invitedto explore but not limited to the following sub-topics:


Modern communication systemand its structure

The transformation ofinformation and communication order

Theory and practice of mediaconvergence

The building of newmainstream media and media conglomerates

The system and mechanism ofmedia convergence

Theoretical innovation fordiscourse system of international communication

International branding ofChinese companies

Socialized communication

Mobile internet and moderncommunication system

Chinese culture and new communicationorder

The capacity of informationproduction and service

The ecological system ofinformation communication

Paradigm transformation ofinformation communication

Platform strategy andcommunication system

Disciplinary building ofjournalism and communication in the era of interconnection

Theory and practice ofjournalism and communication teaching in the era of interconnection

Disciplinary building andteaching reform of journalism and communication for foreign language universities



The working languages of theconference are Chinese and English.


Important dates:

Abstract submission: beforeJune 15, 2015 (500-1000words, WORD format as email attachment)

Notification of abstractacceptance: July 15, 2015

Confirmation of attendance:before August 1, 2015

Submission of full-text: beforeSeptember 1, 2015

Early submission is highlyrecommended.



For English submissions,please strictly follow the APA format:



Prof. Li Jidong:

Dr. Ji Deqiang:

The National Centre for Radioand Television Studies, Communication University of China

Abstract and full-textsubmission:

Official site of conference:

Tel: 86-10-65779313, 65779244